The Future Is Bright (And So Are the Fries): Coho Films & Lamb Weston Cook Up a Playful Vision for What’s Ahead

Coho Films has had the pleasure of teaming up with UK-based agency WMH&I for several years to help bring Lamb Weston’s creative campaigns to life in the U.S. From Idaho to the Netherlands, Lamb Weston is a global leader in the frozen potato game—and they’ve never been afraid to lean into fun, bold storytelling.

Their most recent campaign, “The Future is Bright,” was no exception. This high-energy brand film highlights Lamb Weston’s forward-thinking outlook with an unexpected twist: it does so with vibrant visuals, quirky transitions, and an ensemble of their own team members stepping in front of the camera.

A Playful Spin on a Powerful Message

The idea behind the campaign was simple but powerful: celebrate innovation and optimism in the food world—without taking yourself too seriously. WMH&I crafted a creative concept that wrapped this idea in a visually rich and fast-paced package, giving us the freedom to play with bright colors, dynamic transitions, and cleverly staged scenes that showcased both the product and the people behind it.

From scene to scene, the video zips through Lamb Weston’s operations with humor, heart, and just the right amount of silliness. We filmed dozens of real employees across departments—packaging, logistics, R&D, marketing—each bringing their own flavor to the screen. It was a reminder that the people behind the brand are just as dynamic as the food they produce.

Precision Meets Playfulness

To make the campaign truly sing, every frame had to be tightly choreographed. Our team developed detailed storyboards and transition maps, ensuring that the creative ideas could be executed cleanly and efficiently during production. Using a mix of in-camera effects, practical transitions, and well-timed edits, we crafted a seamless video that feels energetic without ever losing control.

We also collaborated closely with Lamb Weston’s internal teams, ensuring that everyone—from plant floor employees to top-level execs—felt comfortable, confident, and seen. That spirit of inclusion and authenticity is what made this campaign feel so alive.

A Longstanding Global Collaboration

Our ongoing relationship with WMH&I has allowed for a level of creative trust that we value deeply. They bring bold ideas to the table, and they count on us to execute them with polish, care, and collaborative energy. The “Future is Bright” campaign is one of several successful productions we’ve done together for Lamb Weston, and each one reminds us that great video comes from great partnerships.

Looking to bring bold ideas to life on camera—whether in a factory, a field, or a boardroom?
Coho Films delivers Seattle-based commercial video production for global agencies and brands that value personality, precision, and storytelling that pops.

You can also use this space to promote other videos or service offerings. If nothing else, recommend what video your viewers should check out next.