Seamless Chaos: Coho Films & Zulily Celebrate the Magic of Modern Motherhood

At Coho Films, we know that telling a great story often means capturing the beautiful mess of real life. That’s exactly what we set out to do in our recent campaign with Zulily, the online retailer known for delivering deals on fashion, home goods, and kids’ essentials. Together, we created a commercial that celebrates modern motherhood—its unpredictability, nonstop pace, and the quiet strength behind it all.

A Day in the Life of a Supermom

The heart of this campaign was simple: moms do everything—and somehow, they make it look easy. Zulily wanted to highlight how their platform supports busy parents by offering an easy, affordable shopping experience that fits into even the most chaotic schedules. From school drop-offs to spilled juice boxes, this commercial captures real-life moments with energy, humor, and heart.

To bring this vision to life, we developed detailed shooting boards based on the script, allowing us to choreograph a series of precise, fast-paced scenes that follow a mom through her jam-packed day. The transitions had to be seamless. Every movement, every beat of action, was blocked and timed with care to ensure the final video felt both cinematic and relatable.

Visual Storytelling with Purpose

We knew the tone had to strike a balance: playful yet grounded, lively but not overwhelming. Our production team leaned into vibrant art direction and purposeful camera movement to show how Zulily fits naturally into the multitasking marathon of motherhood. With clever editing and a smart visual flow, the result is a video that moves as quickly—and as effortlessly—as the mom at the center of it.

Each scene was built to highlight the everyday victories moms achieve, big and small. Whether she’s managing a meltdown or snagging a deal on shoes before the school bell rings, Zulily is portrayed as the partner that gets her through it all.

A Brand that Understands Real Life

Zulily’s brand message has always resonated with families looking for convenience without compromise. It was important that the campaign felt authentic and empowering, not aspirational in a way that feels out of reach. By crafting visuals that reflect real families, real routines, and real wins, we helped reinforce Zulily’s role as a supportive, modern solution for the people who do it all.

Working with the Zulily team was a creative joy. Their clarity of vision, trust in our storytelling process, and commitment to making content that resonates allowed us to produce a campaign that’s not just visually engaging, but emotionally meaningful.

Looking to turn your brand message into story-driven video content that resonates?
At Coho Films, we specialize in Seattle-based commercial video production for national brands—bringing energy, empathy, and precision to every frame.