How Coho Films Helps Seattle Coffee Gear Brew High-Impact Video Content Across Every Channel
Brewing Creative Content at Scale: Coho Films & Seattle Coffee Gear’s Video Strategy Partnership
At Coho Films, we’re all about helping brands connect with their audience through compelling video content—and few partnerships have been as dynamic or consistently creative as our ongoing work with Seattle Coffee Gear.
As their video team of record, we collaborate closely with the SCG marketing team to bring their products and passion to life across a wide range of platforms. From stylized commercials to quick-hit social shorts, we’ve helped shape a cohesive, high-quality video presence that keeps evolving with their audience.
Who Is Seattle Coffee Gear?
Seattle Coffee Gear is a trusted leader in the world of espresso machines, grinders, and home brewing accessories.
They’re not just retailers—they’re educators and enthusiasts, helping coffee lovers across the country brew café-quality drinks at home.
As their business grew, so did their need for consistent, polished, and engaging video content that would help explain, promote, and inspire.
That’s where we came in.
Multi-Tiered Video Production to Match a Diverse Audience
We work with Seattle Coffee Gear to create a full spectrum of video content, each tailored to different marketing goals and viewer types:
Product Reviews & Comparisons: Informative, well-lit, and trustworthy breakdowns that help customers make smart purchases.
Coffee Recipes & Tutorials: Short-form videos that inspire home baristas to try something new—and keep coming back for more.
Commercials & Brand Spots: Stylized, scripted, and eye-catching pieces that elevate SCG’s brand identity and appeal.
YouTube Series & Episodic Content: Longer-format videos that provide deeper dives and build loyal followings on platforms like YouTube.
We’ve helped the SCG team increase output without sacrificing quality, thanks to a streamlined production workflow, creative flexibility, and mutual trust. Whether it’s filming multiple videos in a single day or quickly turning around content for seasonal promotions, we move at the speed of the marketing team—while keeping each piece on-brand and audience-ready.
A Strategic and Evolving Collaboration
Video in the e-commerce and content space is constantly changing, and Seattle Coffee Gear is committed to staying ahead of the curve. We work side by side with their marketing team to refine creative approaches, test new formats, and analyze performance metrics to ensure the work resonates with current and future coffee enthusiasts.
By mixing brand-forward content with educational storytelling, we’ve helped SCG expand their digital presence across YouTube, Instagram, and other key platforms—positioning them as both a trusted retailer and a lifestyle brand for serious home brewers.
Need to scale your video content without losing your voice?
At Coho Films, we partner with brands to produce high-quality, strategic video across channels—from product tutorials to national campaigns.
