Sony wanted to use their YouTube channel to better connect with their audience in an authentic and engaging way.
We developed a strategy that involved partnering with YouTube creators to provide viewers with an influencer-led series on the channel.
The Lowdown began production in December 2021, and to date we have published 18 videos from the series.
Results
Videos: 32
Total Visitors: 4.9 M+
Additional Organic Impressions: 2.9 M+
Average View Duration: 4 Minutes
335,570 Hours Watched
Services
Video Production
Web Content
Strategy/Execution
Photography
Influencer Relationship Management
YouTube Strategy
Research/Social Listening
Reporting/Data Analytics